Jeff Fried presented #SP24S034 the successful Search Strategy. People first.
Key other takeaways:
The common traps in search architecture
Trap #1. "Trying to build a google"
It's a wrong goal because:
- Google has a huge support to keep it running
- Google goal is different than enterprise goal of the company.
The enterprise search goal is business process centric.
Trap #2. "One Search Center for everything"
Search should be business process specific
Ex. Online shopping, dinner, apartment rent
Trap #3. "Stand up OOB search and walk away"
Search needs maintenance
Trap #4. "The technology first"
Even though indexes are crucial for search, need to remember that people create meaning out of the indexes.
So we need to know people first - what and how they search
So we need to know people first - what and how they search
Jeff introduced a concept of Information Strategy that ties together:
- Information Governance;
- Information Architecture;
- Information Security;
- Information Intelligence.
Meantime, the Search Strategy is a 3 part interdependent system:
And here are the keys of the success in Search Strategy:
Context – users need to find different info depending on
their role, needs, tasks.
Hence the notion of having one place to find everything is not efficient.
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