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Showing posts with label Governance. Show all posts
Showing posts with label Governance. Show all posts

Wednesday, October 9, 2013

Taxonomy, Folksonomy. What is it and why we should bother?

A taxonomy is a hierarchical classification of words, labels, or terms that are organized into groups based on similarities.

You can represent your corporate taxonomy by using managed metadata.
Managed metadata is a hierarchical collection of centrally managed terms that you can define, and then use as attributes for items in Microsoft SharePoint Server 2010.
See:



​ Taxonomy is the key: Managed Metadata can drive navigation, discovery, relation, and re-usability of content.
  Managed Metadata provides a common vocabulary and can connect people to social networks.
   Managed Metadata columns promote the consistent use of metadata across sites because they provide users with a list of terms that they can apply to their content. 
 Taxonomy tags are added by the content creator or author. Most typical blogs will have a tag cloud – this is a good example of a Taxonomy.
Folksonomy tags are added by the consumer or reader (not the content creator).  So Flickr keywords – where the user can add their own tags / keywords describing a photo – is a good example of a Folksonomy.
A folksonomy-based approach to metadata can be useful because it taps the knowledge and expertise of site users and content creators and it enables content classification to evolve with the users’ changing business needs and interests. 

Thursday, October 3, 2013

SharePoint: Search analytics or How to Improve Search

Recently, I have been diving deeper into Information Architecture

Key Issues in Governance Planning is Search


Google search and sharepoint search shouldn't work the same

when you google something you will get a lots of something

when you search in SharePoint, your intention get less but more relevant information to make business decision quicker. You are confined in bussiness jargon you use in your organization, or by author you are searching for.


Typical Search problems:
 - Garbage in, Garbage out
 - Poort meta data
 - Too much noise
   - Irrelevant content on top
   - Useless content
   - Duplicate content
 - Bad document authoring (pdf, MSOffice)
 - Misalligment with/misunderstanding users' conceptions
 - No Improvement over time


Actions to improve search:
 - Use Site Collection Web Reports
 - Check statistics weekly in the first 3 months
 - Make 20-50 Best Bets
 - Check monthly  and adjust
 - Improve titles descriptions
 - Add metadata
 - Map existing metadata


How to use Site Collection Web Reports to analyze Search?

How do you know of search needs improvement?

Start with "Failed Queries" /_layouts/WebAnalytics/Report.aspx?t=SearchFailureReport&l=sc
Look at the numbers of Queries that are failed. Compare with numbers of visitors
If you see that failed numbers are high, this is the first indication that you have to improve search.

Percentage abandoned value indication:
 returned no results - need to see if we can improve content exposure (via metadata) to show the result based on criteria
 100%  - users didn't follow any link that been shown in the result page. Check the result by yourself, analyze why content is not used by user. Is it wrong metata that describes the content or user uses different terminology?


How do you analyze UX via Search?

If visitor numbers are high /_layouts/WebAnalytics/Report.aspx?t=UniqueVisitorsTrend&l=sc
, but rarely people use Search overall _layouts/WebAnalytics/Report.aspx?t=SearchTrafficTrendReport&l=sc
, it might mean that you navigation is great
or users go only to the specific places without exploration what else can be useful in the portal and maybe you need to promote search feature more.

If users intensely use search it might indicate that you have to improve your navigation page

How can you reduce failed queries?
Add a search keyword with best bet.
Best Bet is a promoted result. Analyze use of the Best Bets via "Best Bets usage" - _layouts/WebAnalytics/Report.aspx?t=BestBetPerformanceReport&l=sc


This note is based on Search Analytics in SharePoint 2010